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INSPIRED BY NATURE: Although nature commences with reason and ends in experience it is necessary for us to do the opposite, that is to commence as I said before with experience and from this to proceed to investigate the reason. Although human subtlety makes a variety of inventions by different means to the same end, it will never devise an invention more beautiful, more simple, or more direct than does nature, because in her inventions nothing is lacking, and nothing is superfluous. Widely regarded as nature’s greatest masterpiece, gemstones illustrate at once the perfection and the false found in the natural world. At our stores discover the ultimate in beauty not only in gemstones and diamonds, but in all the forms and elements of the natural world, and this can be seen in the enduring influence of nature in our designs, one of the most admired iconic collections in the world.

INSPIRED BY SCIENCE: We are on a mission to take our search for inner scintillating and gleaming brilliance and radiance to more unimaginable levels, searching for the most subtle sublime depths of light within a gemstone and a diamond. We are on a never ending quest to uncover the Fire, Radiance and Brilliance, creating a new modern standard in the diamond trade industry that is 100% guaranteed to be met by our only.

INSPIRED BY ART: Reinventing the classics - The gift of a diamond ring is a coveted symbol of an everlasting love, and such treasures are passed down from generations to generations for hundreds of years and more. We bring our unmistakable and unqualified  sensibility to many of the most classic styles, ensuring that our jewelry feels as familiar today as it would in any era and in any discernible style.

INSPIRED BY COLOR: Of colors of equal whiteness that will seem most dazzling which is on the darkest background, and black will seem most intense when it is against a background of greater whiteness. Of several colours, all equally white, that will look whitest which is against the darkest background. And black will look intensest against the whitest background. And red will look most vivid against the yellowest background; and the same is the case with all colours when surrounded by their strongest contrasts.

INSPIRED BY ASTRONOMY: The ingenious theory by which he tries to explain the nature of what is known as earth shine, the reflection of the sun's rays by
the earth towards the moon, saying that it is a peculiar refraction, originating in the innumerable curved surfaces of the waves of the sea may be regarded as absurd; but it must not be forgotten that he had no means of detecting the fundamental error on which he based it, namely: the assumption that the moon was at a relatively short distance from the earth. So long as the motion of the earth round the sun remained unknown, it was of course impossible to form any estimate of the moon's distance from the earth by a calculation of its parallax

INSPIRED BY OPTICS & ATMOSPHERE: The atmosphere and by its effects on the colors and distinctness of distant objects. Though other artists had already begun to mimic the influences of the atmosphere, he was the first to make careful measurements and suggest rules for applying them realistically. He called this subject aerial perspective.

INSPIRED BY LIGHT & SHADE: The lights which may illuminate opaque bodies are of 4 kinds. These are: diffused light as that of the atmosphere, within our horizon. And Direct, as that of the sun, or of a window or door or other opening. The third is Reflected light; and there is a 4th which is that which passes through [semi] transparent bodies, as linen or paper or the like, but not transparent like glass, or crystal, or other diaphanous bodies, which produce the same effect as though nothing intervened between the shaded object and the light that falls upon it; and this we will discuss fully in our discourse. Shadow is the absence of light, merely the obstruction of the luminous rays by an opaque body. Shadow is of the nature of darkness. Light [on an object] is of the nature of a luminous body; one conceals and the other reveals. They are always associated and inseparable from all objects. But shadow is a more powerful agent than light, for it can impede and entirely deprive bodies of their light, while light can never entirely expel shadow from a body, that is from an opaque body. Shadow is the diminution of light by the intervention of an opaque body. Shadow is the counterpart of the luminous rays which are cut off by an opaque body. This is proved because the shadow cast is the same in shape and size as the luminous rays were which are transformed into a shadow. The vivacity and brightness of colors in a landscape will never bear any comparison with a landscape in nature when it is illumined by the sun, unless the painting is placed in such a position that it will receive the same light from the sun as does the landscape.

INSPIRED BY ARCHITECTURE: The idea or the faculty of imagination serves as both rudder and bridle to the senses, inasmuch as the thing imagined moves the sense. "There is no certainty where one cannot apply any of the mathematical sciences - "Divine Proportion".

INSPIRED BY ROMANCE: For in truth great love is born of great knowledge of the thing loved. For hundreds of years, diamonds and gemstones have been the most potent symbol of love, luck, romance and eternity. The most beautiful of Mother Nature’s creations, gemstones and diamonds have long been esteemed alongside the most beautiful creations of mankind: art, science, human body, music and literature.

OUR PHILOSOPHY: From the moment it opened its stores in 1994, Sndgems Jewelers embarked on a never ending quest to fuse the essential timelessness of the diamond with contemporary design movement, flavoring it with iconoclastic verve and a dash of scintillating and sumptuous modern romance. Pushing talisman boundaries of artistry, design and craftsmanship, to honor the rich illustrious heritage of the gemstone and diamond and to celebrate its true natural beauty for the whole world to admire and adore loud, unqualified and long.

The Making of Talisman Miracle: Start out simple! Amulets and talismans are a fast and easy way to focus your magical intentions when worn or carried.  An amulet or talisman is a form of symbolic magic meant to attract influences to (or repel them from) the carrier. Amulets can be man-made, as in the case of a pendant, or natural, such as a rabbit foot or four leaf clover. We carry over 100 amulet pendants & talismans for a wide variety of magical intentions including love, luck, prosperity, fertility, protection and more.

Craftsmanship Philosophy: “In bringing a design concept drawing to fruition as a finished product, the technicians have to pay close attention to a very wide range of issues.”  Behind every such item is a history of technique preserved over time, in addition to the life experiences of the artisans who made it. It exists as a result of a long progression through many pairs of hands. The rock upon which Sndgems ability to work through this concept-to-commercialization process stands is – as it has been since the company’s foundation – its solid core of superior technical staff. They are the ones who wrestle with the many problems and challenges that arise along the way to transforming the line drawings and concept images of the designers into the final, finished shape of the product. Tirelessly, often through repeated trial and error, they overcome the hurdles – no matter how high they are – and make the end result their own. It is their spirit of challenge and breakthrough that defines the success of Sndgems craftsmanship.

The path that leads to a customer taking delivery of a superior product is a long one, that involves a large number of important steps – from meticulous planning, through rigorous verification and testing, and endless trial and error experimentation by absolute professionals. But the efforts of all of these craftsmen are supported and appreciated by athletes and all who truly love art.

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