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                                   Gold's 
                                   natural color is further enhanced by alloying it with small amounts 
                                   of other metals. Jewelers create yellow, rose, green and white golds 
                                   by using different alloys. More copper results in a soft rose color; 
                                   additional silver creates green gold; and palladium produces white. 
                                    Properties:
                                    Gold is very durable and look no further than the nearest museum 
                                   where gold jewelry, coins and artifacts from ancient civilizations 
                                   attest to the metal's enduring beauty and permanence. Jewelers 
                                   throughout the ages have preferred gold to all other metals for its 
                                   beauty and ease of workmanship. Gold can be melted, or shaped, to 
                                   create any design. It can be alloyed with a number of other metals to 
                                   increase its strength and produce a variety of colors. 
                                   Colors of 
                                   Gold: Gold comes in a variety of colors. Because gold is alloyed with 
                                   other metals to increase its strength, it can also be made in a 
                                   variety of colors. For example, yellow gold is created by alloying 
                                   the metal with copper and silver; using copper only creates pink 
                                   gold; white gold contains platinum or palladium, zinc and copper; 
                                   green gold contains silver, copper and zinc. 
                                   24K Gold: 
                                   Pure gold, or 24-karat, is generally considered too soft for use in 
                                   jewelry, so it is alloyed with other metals to increase its strength. 
                                   18K Gold: 18K 
                                   Gold is 18/24ths, or three-quarters pure gold. Jewelry of this 
                                   fineness is marked "18k" or "750," meaning 75 
                                   percent gold. 
                                   14K Gold: In 
                                   the United States, 14-karat gold is used most commonly for jewelry. 
                                   Fourteen-karat gold is 14/24ths, or slightly more than one-half pure 
                                   gold. Jewelry of this fineness is marked "14k" or 
                                   "585," the European designation meaning 58.5 percent gold. 
                                    10K 
                                   Gold: Nothing less than 10-karat gold can be legally marked or sold 
                                   as gold jewelry in the United States. These pieces are marked 
                                   "10k" or "417," the European designation meaning 
                                   41.7 percent gold. 
                                   Stamping: 
                                   Look for trademarks accompanying the quality mark. When a piece of 
                                   jewelry is stamped with a quality mark, law requires that it be 
                                   stamped with a hallmark or trademark as well. Sometimes the jewelry 
                                   is also marked with its country of origin. These designations are 
                                   designed to assure you that you are buying genuine gold jewelry of 
                                   the karatage marked. |