Graff tops the list of 'most-wanted jewelry' brands
- Sun, 21 May 2009, 00:00 EST
Graff tops the
list of 'most-wanted jewelry' brands
York--High-net-worth consumers participating in the 2009 Luxury
Institute's Luxury Brand Status Index (LBSI) survey have rated Graff
as the "Best of the Best" among 21 luxury jewelry brands
around the world.
Institute's annual survey identifies the top brands that exhibit true
quality and luxury in numerous categories, based solely on the
ratings of ultra-wealthy and wealthy consumers.
The LBSI asks
participants to rate luxury brands across 4 equally weighted
components: Uniqueness and Exclusivity, Consistent Superior Quality,
Making the Consumer Feel Special across the Entire Experience and
Being Consumed by People Who Are Admired and Respected.
Out of a
possible total score of 10, Graff's rating was 7.88, with Harry
Winston coming in second at 7.51 and Buccellati coming in third at 7.49.
recommended Graff described the brand's offerings as "large and
understated, but beautiful and stunning diamond
jewelry" and as having "ultimate design and quality."
Institute, Chief Executive Officer Milton Pedraza said in a media
release that interestingly enough, the highly rated luxury jewelry
brands that have become larger and more ubiquitous are rating lower
and lower on the list each year, a testament to savvy consumer value perception.
What it means
for the brands is to focus on the customer experience and providing
more value to each dollar the consumers are spending. For the super
rich it's about boldness in ideas and design and some times fresh
takes on old trendy designs can be a huge success with customers
around the world.
Brand Status Index survey included a national sample of 1,013
ultra-wealthy American consumers with minimum household incomes of
$489,000 and average investable assets of $6.9 million.
as even the ultra-wealthy have re-assessed their priorities and
values, it is critical to deliver extraordinary customer experiences
beyond the design, quality, craftsmanship and heritage of a luxury
brand," Pedraza said in the release. "Ultra-wealthy and
wealthy consumers tell us that the customer service, and the people
who deliver it, leave a great deal to be desired, and few luxury
brands are heeding the warning.
worked towards this feat and one must say Graff has improved its
designs, style patterns and value for money has made one of the most
preferred brands for the ultra wealthy and the wealthy. Graff's
reliability and flexibility has been a model for most brands to follow.