"Leaves of Change" celebrity designed jewels
raise thousands - Sun, 21 May 2009, 00:00 EST
Brooke Shields
wore her own beautiful "Leaves of Change" necklace
design to the charity event on May 7.
In New
York--The World Gold Council's "Leaves of Change" -
celebrity-designed jewelry collections raised tens of thousands of
dollars for charity, with actresses Marcia Gay Harden and Brooke
Shields showing their full support by wearing their own
celebrity-designed necklace designs to the event.
Guests from
around the world gathered at New York's famous Chelsea Art Museum for
a Sotheby's facilitated live auction of the gold creations, each
featuring a fine leaf motif, from different designer collaborations
and 12 celebrities. All the proceeds from the event, which also
included an first of a liked online auction component, went to the
pairs' favorite causes and the online auction sales exceeded one of
the biggest sales as the celebrity-designed jewelries
were available to the whole world via online auction and the online
auction was a huge commercial success.
The
celebrity-designer partnerships and their respective charities include:
-- For Ronald
McDonald House Whoopi Goldberg, with Annie Fensterstock,
--Christina
Applegate, with Alex Woo, for Right Action for Women
-- For
Waterkeeper Alliance Marcia Gay Harden, with Ariane Zurcher,
--Samantha
Harris, with Erica Molinari, for Jewelers For Children
--Eric
McCormack, with Mauri Pioppo, for Project Angel Food
-- For Youth
AIDS Debra Messing, with Robert Lee Morris,
--Chris Noth,
with Robin Rotenier, for Make-A-Wish Foundation
--Brooke
Shields, with TreSpighe for Gold Expressions, for Jewelers For Children
-- For
Yum-o!Rachael Ray, with K. Brunini Jewels,
--Susan
Sarandon, with Mattioli, for Holy Apostles Soup Kitchen
-- For Hope
for Henry Lena Olin, with Mauri Pioppo,
-- For
Jewelers for Children Pauletta and Denzel Washington, with Leslie
Greene,
"It's
truly exciting to capitalize on gold's profound and enduring
emotional significance by supporting so many worthy causes,"
spokeswoman for World Gold Council Duvall O'Steen said in a
press/media release.
The designers
crafted three pieces of each design, with the celebrity receiving the
first, and the highest bidder securing the second. The third piece
will travel on tour and will be displayed from July to December 2009
in Jared the Galleria of Jewelry stores in approximately 16 U.S.
cities. The purpose of the tour is to raise further awareness for the
multiple charities. It was heartening to see the celebrities and
stars turning up for charity events and it is a good things for the
event as a whole. |
