London Fashion Week: Twenty8Twelve Fall/Winter Ready-to-Wear Collection 2009

The 2009 Twenty8Twelve Autumn/Winter Ready-to-Wear Collection at London Fashion Week-Savannah and Sienna Miller's Twenty8Twelve line made its catwalk debut at London Fashion Week on February 22nd. Showing its 2009 autumn/winter ready-to-wear collection, Twenty8Twelve held its own amongst other established fashion houses and designers like Betty Jackson and Christopher Kane, who also showed collections that day.

While Sienna's recent success and fame as a film actress surely helps to boost publicity for and popularity of Twenty8Twelve (which stands for Sienna's birthday: December 28th), Savannah Miller, the older of the two, graduated a star pupil from London's elite Central Saint Martins College of Fashion and Design - a design school which has produced other fashion designers such as Stella McCartney, Alexander McQueen and John Galliano, to name a few. Incidentally, after graduating, Savannah worked with Matthew Williamson and also Alexander McQueen.

The 2009 Twenty8Twelve Autumn/Winter Ready-to-Wear Collection at London Fashion Week-This is, therefore, not your run of the mill celebrity-turned-fashion-designer fare where a famous face decides to launch a fashion line without any formal fashion design training and whose interest in fashion seems to stem from little else than their having the chance to wear designer fashions to things like red carpet events.

Revealing where her priorities Sienna, who could have easily attended the Oscars and its various parties Sunday evening, was front-and-center to support her sister and their fashion endeavor at the London Fashion Week venue. In fact, before their catwalk show, Sienna was herself putting finishing touches on pieces from the collection, in an old dairy in London.

Twenty8Twelve Autumn/Winter 2009 Ready-to-Wear Collection-According to the Times Online, "[the] Miller sisters are so unguarded that interviewing them about this collection can feel like butting in on a family get-together. Bottom line: this is an appealing synthesis of their shared penchant for slouchy, hip clothes, with a nod to strong, Balmain-esque shoulders. There are cute, cropped trench jackets, rugged khaki parka-style coats, mini dresses layered over denim leggings and luxurious knits. It's eminently shoppable and unpretentious. Which, with 70 stockists and a solid fan base, should make it perfect for now?"

It thus appears that the convergence of the fashion design training and experience of Savannah and the celebrity of Sienna has proved to be a winning formula for the sisters. In other words, their fashion talent means that they have credibility in the fashion design world and are able to offer interesting and appealing designs to their niche of buyers. Add to that the celebrity element, which offers them exposure that is likely exponentially higher than they could achieve otherwise at least, not without a budget to match and a stellar marketing team.

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