|
Kate Moss to
Attend New York Opening of Topshop
Kate Moss will
attend the opening of New York Topshop, which features her fine clothing
line, the Kate Moss Hearts Topshop Collection, next month in New
York City's SoHo district. Today's Page Six reports that "Kate
Moss is expected on April 1 at the launch of Topshop on Broadway at
Broome, which is carrying the supermodel's new fashion
line. Retailer Sir Philip Green and his wife Lady Green are
hosting dinners that night and the night before, at Balthazar with
performances by Santogold, Lady Gaga, Mark Ronson and others."
Until now,
purchasing clothing and apparel from Topshop
has only been possible for American shoppers via their online store
or during a trip abroad. Nonetheless, while Topshop does have a
separate US online store, purchases are still shipped internationally
from United Kingdom, are currently not trackable, and are subject to
additional customs fees on orders over $200, which is not
commercially viable. Especially since the hugely successful launch of
Kate Moss' clothing line, Kate
Moss Hearts Topshop : if shoppers in London line up around the block
hours before the Topshop stores open to buy clothing
from Moss' collection, we can only imagine that many American
shoppers eagerly purchase several items from the highly sought-after
Kate Moss fashion line.
Topshop, one
of London's High Street retailers, has stores all over the UK and
around hundreds, as well as internationally. When news of a New York
City Topshop store location hit, I was surprised to learn that
Topshop already has global 100 stores in international locations, you
can find a Topshop store in countries ranging from Iceland to
Indonesia and Chile to Saudi Arabia.
I couldn't
help but wonder, then, why Topshop, which is obviously finding
worldwide success, was only now tapping this heavily into the
American market. While I couldn't say for sure, it seems likely that
this is part of the "Kate Moss effect." In other words, the
highly publicized - and highly successful - Kate Moss clothing
collection is what most appeals to the average American shopper
looking to make purchases at Topshop. This is further evidenced by
the fact that Ms. Moss will be attending the Topshop New York launch.
Kate is both
an international style icon and a supermodel. The idea of Gisele
Bundchen or Naomi Campbell designing a clothing line doesn't have the
same appeal. People want to be fashionable and stylish like Kate
Moss. An American Topshop location probably mean that US orders will
start shipping domestically from within the US, but now shoppers who
are wary of ordering online without seeing the clothing up close
first will have a chance to try on the clothes before purchasing for
the ones in New York, at least. |
