Fashion Week- Berlin and PREMIUM announce their 2009 July dates for Spring/Summer
for PREMIUM trade shows and Berlin Fashion Week will strengthen
Berlin, Germany as a Fashion Capital.
Fashion Week Berlin with continued support by the Senate for
Economics, Technology and Women's Issues Berlin, announced dates as follows:
Fashion Week Berlin Spring/Summer 2010: July 1, 2009 - July 4, 2009
Tradeshow: July 1, 2009 - July 3, 2009
Guarnaccia, Vice President IMG Fashion Europe said "In the
interest of what is best for Berlin we have decided to change the
dates of this season's Mercedes-Benz Fashion Week Berlin," While
the new dates present certain challenges to many of the Berlin and
German based designers that show with us, we have, in consultation
with our partners and designers, agreed to move our dates so that
Berlin may present a unified fashion platform to the international
fashion industry in July 2009."
important as Berlin grows as an international fashion capital, that
it not lose site of the very exciting brands and designers that call
the city and country home," Mr. Guarnaccia continued.
"Mercedes-Benz Fashion Week Berlin is the internationally
recognized platform for these businesses and it is our sincere hope
that future dates for the events in Berlin can be adjusted so as to
better suit their needs."
are already showing interest in doing a runway show within the
Mercedes-Benz Fashion Week Berlin Spring/Summer 2010. Along with the
tradeshows new and unique visitor records are being expected in the
German capital and the attention from media has already grown
tremendously from season to season since Mercedes-Benz Fashion Week
Berlin premiered in 2007 July.
and Norbert Tillmann, PREMIUM Exhibitions GmbH said "For us, it
was very important right from the start to find a common date with
all protagonists of Mercedes-Benz Fashion Week Berlin - everything
else does not make sense. Especially in times of recession all event
organizers should coordinate themselves in favor of the industry -
buyers and exhibitors - and present a strong week. The entire
discussion shows that Berlin is a strong internationally relevant
Mercedes-Benz Fashion Week Berlin Spring/Summer 2009 is made possible
by the sponsors: Mercedes-Benz, Maybelline Jade, Peek &
Cloppenburg KG Düsseldorf, Veltins and DHL and will again be
endorsed by the Senate for Economics, Technology and Women's Issues, Berlin.