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The History of Prada and the Prada Handbag
Prada is an
Italian luxury goods company established in 1914. Items manufactured
by Prada include: ready-to-wear, leather accessories, luggage, and
shoes. Prada
is considered to be one of the most influential fashion label names.
Owning Prada items, such as Prada
handbags or Prada swimsuits is a status symbol, telling the
world that you are successful, and know how to enjoy the finer things
in life.
Originally,
Prada was only a leathergoods store that was founded in Milan, Italy.
Then, in 1978, Miuccia Prada transformed the company completely, and
made it into a luxury goods and fashion house. At first, Miuccia
added a set of military spec black nylon backpacks and totes. While
the items had difficulty selling at first, they did eventually become
Prada's first big commercial success. During the same time as their
release, Prada began opening up stores in major cities in Europe and
the United States, such as Madrid and New York. The Prada
shoe line was released in 1984. In 1985, the first Prada handbag
was released by Miuccia, and quickly became a success. Prada's
ready-to-wear collection was released in 1989.
Visit a
flagship Prada store, and you will notice the unique architecture
that distinguishes the Prada store from all others. Prada has
commissioned famous architects such as Herzog & deMeuron to
create the Prada flagship store buildings. There is actually a 15 by
25 Prada building located along the U.S. Highway 90. However, the
doors to the store cannot be opened, it is a very elaborate sculpture!
Currently,
Prada also has runway shows, with other fashion houses, like Versace
or Louis
Vuitton. Prada is known as being a fashion house that likes to
use new faces and models. New models are even selected sometimes to
open the fashion show for Prada. This is a very rare action taken by
fashion houses.
Today, most
people who want to own a piece of Prada, will probably want to
purchase a Prada handbag. When you look at a Prada handbag, be sure
to notice the fine stitching and expert craftsmanship that goes into
each Prada handbag. Also, notice that the Prada symbol, a silver and
black triangle, is not easily visible on the Prada handbag. This is a
direct contrast to other luxury brands, where the logo is easily
visible. Thus, the Prada
handbag has a special appeal, known as "anti-status,"
which, ironically, increases the appeal of the Prada handbag. |
