HOME | COMPANY INFO | SUPPORT | GUIDANCE | GUARANTEES | RETURNS | CONTACT US | E-MAIL |

http://welcome.hp-ww.com/img/spacer-4.gif

<E>

<E>

The History of Prada and the Prada Handbag

Prada is an Italian luxury goods company established in 1914. Items manufactured by Prada include: ready-to-wear, leather accessories, luggage, and shoes. Prada is considered to be one of the most influential fashion label names. Owning Prada items, such as Prada handbags or Prada swimsuits is a status symbol, telling the world that you are successful, and know how to enjoy the finer things in life.

Originally, Prada was only a leathergoods store that was founded in Milan, Italy. Then, in 1978, Miuccia Prada transformed the company completely, and made it into a luxury goods and fashion house. At first, Miuccia added a set of military spec black nylon backpacks and totes. While the items had difficulty selling at first, they did eventually become Prada's first big commercial success. During the same time as their release, Prada began opening up stores in major cities in Europe and the United States, such as Madrid and New York. The Prada shoe line was released in 1984. In 1985, the first Prada handbag was released by Miuccia, and quickly became a success. Prada's ready-to-wear collection was released in 1989.

Visit a flagship Prada store, and you will notice the unique architecture that distinguishes the Prada store from all others. Prada has commissioned famous architects such as Herzog & deMeuron to create the Prada flagship store buildings. There is actually a 15 by 25 Prada building located along the U.S. Highway 90. However, the doors to the store cannot be opened, it is a very elaborate sculpture!

Currently, Prada also has runway shows, with other fashion houses, like Versace or Louis Vuitton. Prada is known as being a fashion house that likes to use new faces and models. New models are even selected sometimes to open the fashion show for Prada. This is a very rare action taken by fashion houses.

Today, most people who want to own a piece of Prada, will probably want to purchase a Prada handbag. When you look at a Prada handbag, be sure to notice the fine stitching and expert craftsmanship that goes into each Prada handbag. Also, notice that the Prada symbol, a silver and black triangle, is not easily visible on the Prada handbag. This is a direct contrast to other luxury brands, where the logo is easily visible. Thus, the Prada handbag has a special appeal, known as "anti-status," which, ironically, increases the appeal of the Prada handbag.