Fashion a Fashion Legacy
fashion is regarded as a pioneer in international fashion.
Born in 1946
at Reggio, Calabria in Southern Italy, Gianni Versace got his love
for fashion from his mother. Initially a trained architect, he
followed his mother's footsteps towards the fashion industry and
worked for several of Italy's fashion houses. In 1978, Versace
launched his own label with the support of his brother, Santo.
combined high style and pop culture. He is known to be a charismatic
and established designer for clothes
and theatre costumes. His creations were influenced by Andy Warhol
with a hint of historic designs and modern abstract art.
Versace's designs are a fusion of class, beauty and sexuality. He was
described as a notorious designer. He startles people's senses with
his creations. For Versace, nothing is too extravagant, too
provocative or too crazy. His garments
are designed to flatter the body.
Versace is the personal choice of personalities like Elton John,
Madonna and the late Princess Diana. Elites are drawn to his
collection which further established his reputation. However, not all
of his clothes are for the wealthy. Even average people can have a
taste of Versace's fashion. Versace collection includes the finest - Versace
Polo Shirts, Versace
It was in 1985
that Istante label was created. His sister, Donatella, became his
co-designer. They launched Versus, a Versace diffusion range in 1989.
These clothes are for the young market and are within easy price
range for the average consumers.
awarded as the most innovative and creative
designer in the world by Cutty Sark Award in 1988 and received
an American Fashion Oscar in 1993 by the Council of Fashion Designers
July 15, 1997
marked the tragic death of Gianni Versace. He was shot dead by crazed
gunman Andrew Cunanan outside his South Beach home in Miami.
Donatella, Santo and Donatella's daughter Allegra run the business.
Donatella had taken the brand to a different place from where it
started addressing the other aspects of a woman's life. Versace
fashion is described as all-grown up and recognizes that not all
women look like models.