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Know Everything About Top Nine Luxury Brands List 2008
First, please
allow me to ask a question: what is luxury? An art, a kind of sensory
pleasure or personal favor? In fact, no matter what the answer is, we
have to admit that luxury industry is just like a great magnetic
field, which is filled with strong allure and attracts most people.
At the end of
every year, there are so many fashion magzines and websites make top
list of luxury brands that are widely spreaded all over the world.
True or false, nevertheless, we should consider them as an extra reference.
Each year the
Best Global Brands generates increasing amounts of interest from
companies and practitioners associated with brands. The Interbrand
who creat and manage brand value lead the discussion to help
organizations understand and grow the value of their brands. Here is
their top9 luxury brands list 2008 according to their research.
Top 1 Louis Vuitton - Values $m21,602
Louis Vuitton
continues to grow in all regions and behave quite unlike most other
luxury brands. Louis Vuitton handbags are not only signs of taste and
fashion, but also symbols of social status and recognition. Besides,
the brand has enjoyed significant growth in its ready-to-wear footwear,
watches, and accessories collections.
Top 2 Gucci - Values $m8,254
One of the
world’s most coveted luxury brands, Gucci can’t afford to
rest on its laurels. With an increased brand communication budget of
41.5% over last year, the brand has capitalized on its lead
positioning of creativity, quality, and the kudos of being “Made
in Italy.” With a retail network it directly owns and
operates, Gucci has a firm grip on both its brand and the revenues it
generates, something that will provide an advantage as it enters into
emerging markets such as India.
Top 3 Chanel - Values $m6,355
Regarded as
one of the world’s most iconic fashion brands, Chanel maintains
its desirability through classic appeal that is constantly being
reinterpreted for modern times. More affordable ranges are offered in
limited quantities and, during the fears of recession, Chanel has
maintained price points and exclusive positioning. Familiarity with
the brand is sure to rocket following the release of the biopic “Coco
avant Chanel.”
Top 4 Rolex - Values $m4,956
Rolex is the
world’s biggest luxury watch brand. The secret to its success
has been a long-term view on its relationship with consumers,
focusing on performance and continuity – something demonstrated
by the great value collectors put on vintage Rolex watches. Recent
investments follow this strategy, with enhanced after-sales services
and distribution benefiting from increased spending.
Top 5 Hermes - Values $m4,575
One of the
most exclusive and prestigious fashion
houses in the world continues to pursue a strategy of
creativity, quality, know-how, and artisan spirit. A strategic
refocus on geographic expansion has seen inroads in India and China
and the high-profile opening of a store on Wall Street – one of
40 planned in 2008.
Top 6 Cartier - Values $m4,236
Performing
exceptionally well in jewelry and watches, Cartier is now looking to
China to boost revenues, growing the number of outlets to capitalize
on the strong demand from the Asian market. Looking ahead, the
resilient nature of high-end consumers leaves Cartier
in a strong position, even against the backdrop of the current
economic climate.
Top 7 Tiffany & Co - Values $m4,208
Tiffany &
Co.’s consistent brand strategy and focus on the customer
experience ensure that, regardless of economic conditions, people
will always find a little sparkle when they walk through the doors.
That said, a positioning of “affordable
luxury” may leave the brand exposed if mainstream consumers
continue to cut back on luxury spending while highly affluent
consumers stay loyal to the ultra-premium end of the market. It will
be interesting to see how consumers react to the new
“Collections” store format.
Top 8 Prada - Values $m3,585
Prada has been
the top spender on marketing and advertising among the luxury global
brands. With the Chinese market expected to account for 10% of global
sales by 2010, the region has been a key focus for development. The Prada
phone, developed in conjunction with LG, was well received and helped
the brand to reach new audiences.
Top 9 Giorgio Armani - Values $m3,526
As one of the
world’s most dynamic fashion brands, Armani has a long track
record of promoting the luxury Italian lifestyle. But recent
investments in new categories have helped the brand reach out to new
audiences. The Armani brand now stretches into areas as diverse as fragrance
(Armani Code), home
furnishings (Armani Casa), technology (co-branding with Samsung)
and hotels (the first Armani hotel opened in 2008 in Dubai). |
