Design Composition Philosophy, Physiology, Proportions, Optics, Astronomy, Geometry, Atmosphere, Movement & Weight, Nature, Inventions, Color, Light and Shade, Perspective, and Architecture

Heritage: Welcome to sndgems.com, the online collection of fine jewelry, designer clothes, designer handbags and luxury gifts. Since 1992, Sparkle N Dazzle has been matching clients with outstanding jewelry and luxury gifts. In this section, we will give you an opportunity to learn a little about us. Commitment: Our jewelry is a pledge of loyalty, a symbol of success and an individual statement that begins with a commitment of excellence. Excellence: Behind every piece of jewelry there is committment to the way it's meant to be. It is our promise of excellence in every facet of the jewelry experience. This promise means a higher standard of craftsmanship and a committment to personal service. It means classic beauty to last for generations, every creation a personal treasure from our family to yours. Tradition: The history of our jewelry is bathed in romance and elegance. We have learned the art of jewelry making and diamond setting from old-world craftsman, and then improved on it. We use only the finest materials from certified diamonds to premium platinum and gold, the best components are handpicked and matched for each design. Craftsmanship: For over a dcecade our company has been combining the best of old-world craftsmanship with the precision of cutting-edge technology. Reputation: We guarantee and deliver uncompromised service and integrity to our clients. Our jewelry exhibits perfect finish, setting diamonds in the best possible light, balanced in color and weight. Sparkle N Dazzle is a member of the Jewelers Board of Trade, which is an organization committed to holding jewelers to the highest ethical and professional standards in the industry. We have an established set of basic beliefs, which are as follows: Establishing and maintaining a long-term customer relationship through trust and striving for complete customer satisfaction. Working with the customer to enable them to make informed decisions with the assistance of professional staff and state-of-the-art gemological equipment. Offering the finest quality jewelry and giftware with a broad range of competitive prices. Truth in pricing and honest, accurate representation of diamonds and other jewelry. We will not mislead customers into a false sense of value through "discounts" and false sales on over inflated prices. In the new millennium, Sparkle N Dazzle is expanding its presence through the Internet. Now, anyone can travel in virtual reality to our site to discover new treasures previously available only by visiting our store. Additionally, new clients from all over the world, who may not have the opportunity to visit New York, can enjoy what hundreds of thousands of clients have done so in the past. All our discount designer clothes and handbags are 100% authentic and are offered at 50% off.

At Sndgems, you will find thousands of styles featuring current trends from hundreds of top fashion designers, all at 20% to 75% off retail prices. Sndgems strives to be the store of first resort for genuine designer fashion clothing and handbags by offering the most compelling combination of selection, value, service and convenience.

Where are you located? Sparkle N Dazzle Co., 7W 45th Street #707, New York, NY 10036.. Voice: (800) 871-1066 Fax: (800) 610-6770 E-mail: info@sndgems.com

To what extent will they guarantee their merchandise as represented? Sparkle N Dazzle guarantees that the diamond you purchased has been graded with the strictest standards using the Gemological Institute of America grading systems. The sapphires, emeralds, and rubies in the gemstone jewelry we offer will display rich blue, green, or red color. And each gemstone must be translucent — not opaque like the gemstones found in much of the gemstone jewelry available. You'll find we offer only the strongest, most durable jewelry grade platinum. Pearls in all our cultured pearl jewelry will have medium to high luster; will also be mostly round in shape; will have clean and smooth surface but tiny blemishes are a part of the natural texture. All our discount designer clothes and handbags are 100% authentic and are offered at 50% off.

What is their return policy? We take great pride in our reputation for quality and excellent value. If for any reason you are dissatisfied with an online purchase, we'll assist you with a prompt refund, exchange, or credit. Articles are accepted for credit or exchange if returned in saleable condition within 30 days, accompanied by a sales receipt.

Please make sure that they will stand behind their product and for how long? Assurance of value, a quality jewelry owners want. Sparkle N Dazzle has a team. Qualified, certified professionals provide that assurance. We provide complimentary third party appraisals on our jewelry worth $2500.00 or more, so you can be certain that your jewelry has been evaluated by a trusted third party. You can be assured that Sparkle N Dazzle will provide you with all the information you need to make a jewelry purchase with the utmost confidence.

Product Guidance: At Sparkle N Dazzle Co. it's our goal to help you recognize quality in diamonds and jewelry, clothing and handbags so you make the right choice. When purchasing a piece of jewelry, look carefully at the construction and quality of workmanship. The way the piece is designed, constructed and finished will have a major impact on how well the piece wears and holds up over time.

Sndgems.com Online Jewelry Store offers Authentic Jewelry with Genuine Gemstones, Certified Diamonds and Real Metals. Read More.

Design Composition Philosophy, Physiology, Proportions, Optics, Astronomy, Geometry, Atmosphere, Movement & Weight, Nature, Inventions, Color, Light and Shade, Perspective, and Architecture

At Sparkle N Dazzle Co., it's our goal to help you recognize quality in diamonds and jewelry, so you make the right choice. We believe that no jewelry can be comprehended without light and shade; light and shade are caused by light. In our jewelry designs we strive very hard on to work on the interplay of light and shade - we believe on the principles that place is most shaded on which the greatest number of shaded rays coverage; that place will be mostluminous from which the greatest number of luminous rays are reflected. We work on the principles that light is the expeller of darkness and shadow is the suppression of light and primary light is that which is the cause of the lighting of the shaded parts of the jewelry. And the derived lights are those parts of the jewelry body which is illuminated by the primary light. Primary shadow is that side of the jewelry body on which the light does not fall. Derived shadow is simply the striking of shaded rays. Shaded or luminous percussion is that which impedes and cuts above itself the concourse of shaded and luminous rays. The shadow in diaphanous and spherical bodies is darker at the top than in the hollow, and darker amid the darkness of the derived shadow of the eye of the ball.

The shape of a body cannot be accurately perceived when its extremities are bounded by something of the same color as itself, and the eye is between the part in shadow and that in light. No separated can reproduce the true form of the jewelry of whih it is the shadow, unless the center of the light is equidistant from the extremeties of this body. The boundaries of the images of any color which penetrate through a narrow hole into a dark place will always of a more powerful color than its center. And the colors are more intense and more deeply defined at their edges than any other part. If you look at the sun or other luminous object and then shut your eyes, you will see it again in the same form within your eye for a long space of time; this is a sign that the images enter within it. When the intersection of two columns of shadow produces their derived shadows by means of the two luminous ones, it must follow that four derived shadows are produced, and these shadows are composite, and they intersect at four places; and of these intersections there are that form simple shadow. Shadow is the withholding of the light - shadows are of supreme importance in perspective, seeing that without them opaque and solid bodies will be indistinct.

Of the shadows-where they ought to be dark; where the shadows ought to be of a middle degree, and the lights where they ought to be clear. Where they are darker. Where there ought to be glimmers and reflections, that is lights thrown back in one place, and leaping up again in another. As the jewelry objects reced from the eye are perceved poorly and seem to lose clearness of outline, and in the far distance appear blue. The light in our jewelry is brightest which has the greatest angle. The shadow is darkest which is produced at an acute angle. The edges of stones window which are illuminated by two different lights of equal radiance will not through the light of equal quantity into the room. Among jewelry equal in size and distance that which shines the more brightly seems to the eye nearer and larger. A light in the form of cross thrown on to a shaded body of spherical roundness will produce its shadow in the figure of a cross. The first of the lights with which o[que objects are illuminated is called perpendicular, the second is universal and third is the composite. How among shadows some are indistinguishable in gradation and form; and this is proved the fifth which says - spherical surfaces have as many different degrees of light and shadow as their are varieties of brightness and darkness reflected from the objects around them.

We believe to make the perspective of the colors so that it is not at variance with the size of any object, that is, that the colors lose part of their perspective with the size of the jewelry object, that is, that the colors lose part of their nature in proportion as the bodies at different distances suffer loss of their natural quantity. Of colors of equal whiteness that will seem most dazzling which is on the darkest background, and black will seem most intense when it is against a background of greater whiteness. Red also will seem most vivid vivid when against a yellow background, and so in like manner with all the colors when set against those which present the sharpest contrasts. The more white a thing is the more it will be tinged with the color of illuminated or luminous object. But in the distance that object will show itself most blue which is darkest in color. Every object that has no color in itself is tinged either entirely or in part by the color of the thing that it is reflected in it. And if the object which is in part tinged is white, the portion of it that is illuminated by red will appear red will appear red , and so with every color whether it be light or dark. Note how spirit collects in itself all the colors and scents of the flowers; and if you wish to make azure, put cornflowers and then wild poppies.

The variation in the colors of objects at a great distance can only be discerned in those portions which are smitten by the solor rays. A dark object will appear more blue when it has a larger amount of luminous atmosphere interposed between it and the eye, as may be seen in the color of the sky. Colors seen in shadow will reveal more or less of their natural beauty in proportion as they are in fainter or deeper shadow. But if colors happen to be in a luminous space they will show themselves of greater beauty in proportion as the luminosity is more intense. No black or white is transparent. And in the color of the air that is interposed between the eye and this body, this is to say in the color of the transparent medium interposed between the object and the eye. The colors of rainbow are not created by the sun, because in many ways these colors are produced without the sun, as happens when you hold up a glass of water close to the eye, for in the glass are tiny bubbles and these bubbles although are not in the sunlight will produce on one side colors of rainbow. Even the eye does not have share in the creation of the colors of rainbow. The eye in the experiment would seem to have some share in the creation of the colors of the rainbow, because the bubbles in the glass do not display these colors except through the medium of the eye.

All the pictures and images on our website are photographed with perspective in mind and it is a rational demonstration whereby experience confirms how all things transmit their images to the eye by pyramidal lines. The eye between two parallel lines will never see them at so great a distance that they meet in a point. All the cases of perspective are expressed by the means of five mathematical-terms: point, line, angle surface and body. A line is of three kinds, namely straight, curved and bent. An angle is the ending of two lines in a point and they are of three kinds, namely right angles, acute angles and obtuse angles. All things transmit their image to the eye by means of pyramids; the nearer to the eye these are intersected the smaller the image of their cause will apperar. Perspective is of such a nature that it makes what is flat appear inrelief, and what is in relief flat. Speak first of the movement and weight with percussion are the four accidental powers in which all the works of mortals have their being and their end. These are the miracles-forms already lost mingled together in so short a space, it can recreate and reconstitute by its dilation. The eye has one central line and all the things that come up to the eye along this line are seen distinctively. Round about this line are an infinite number of other lines that adhere to the central line and have less of strength in proportion.